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HOLMDEL, N.J., June 9, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Vonage Marketing Inc., a subsidiary of Vonage Holdings Corp. (NYSE: VG), a leading provider of broadband telephone services, today announced that it has won a Bronze Effie Award from the New York American Marketing Association in the Telecom Services category for its "People Do Stupid Things" integrated marketing campaign.
"Sometimes doing stupid things has its smarts. Vonage's "People do Stupid Things" marketing campaign, which highlights some dumb things that people do, turned out to be a very intelligent brand direction for us. It educated consumers on the new VoIP category, while urging consumers not to be stupid when selecting their phone service," stated Mike Snyder, CEO, Vonage Holdings Corp.
Created by Arnold Worldwide and MPG, the fully integrated marketing campaign, which included print, TV, online and direct advertising, began in December 2004. The TV advertising featured home video footage, touting ridiculous scenarios like children throwing baseball bats through home windows, photographers falling into fountains while snapping their photos and a skier using his roof as his slope, and winding up on top of a truck. Vonage compared these actions to paying too much for traditional phone service in efforts to convince people switch to Vonage.
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About Vonage
Vonage (NYSE: VG) is a pioneer in the Internet telephony industry. The award winning Vonage(R) service is sold on the web and through national retailers. For more information about Vonage's products and services please visit http://www.vonage.com. Vonage Holdings Corp. is headquartered in Holmdel, New Jersey.
Statements in this press release that are not historical facts or information may be forward-looking statements. These forward-looking statements are based on information available at the time the statements are made and/or management's belief as of that time with respect to future events and involve risks and uncertainties that could cause actual results and outcomes to be materially different. Important factors that could cause such differences include, but are not limited to, our history of net operating losses and our need for cash to finance our growth; the competition we face; our dependence on our customers' existing broadband connections; differences between our service and traditional phone services, including our 911 service; uncertainties relating to regulation of VoIP services; system disruptions or flaws in our technology; our ability to manage our rapid growth; the risk that VoIP does not gain broader acceptance; and other factors described in our registration statement on Form S-1, as amended, and in our subsequent periodic reports filed with the SEC.
SOURCE Vonage Marketing Inc.
Mitchell Slepian of Vonage Marketing Inc., +1-732-528-2677, mslepian@vonage.com; or Christie Burgner of Nike Communications, +1-646-654-3413, cburgner@nikecomm.com, for Vonage Marketing Inc.
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